Hannah Wilkinson

Palo Alto is a young professional men's commuter line. My target consumer is a 25-40 year old male who lives in the Northwest region of the United States and works in  a creative developing environment (ie. Tech Product Developer, Architect). He is someone who bikes to work or takes some form of public transportation and cares about the environment. Palo Alto focuses on utility, detail, and molding classic and contemporary together. Each piece focuses on details necessary for a hip commuter, including U-lock loops on the sides of pants, velcro pockets, and reflective fabric on the elbows.